BRAND
KIT
The Arbitrum logo is the brand’s signature mark, conveying innovation, confidence, and forward momentum. Through consistent use of color, sizing, and positioning, the logo becomes instantly recognizable. It embodies everything Arbitrum represents: speed, security, and scalability.
Download All Arbitrum Logo VariationsArbitrum Logo Color Variations
A.Use the full color logo with a Navy wordmark when setting the Arbitrum logo on a Light background.
B.Use the full color logo with a White wordmark when setting the Arbitrum logo on a Navy background.
C.Use the Navy one-color logo when setting the Arbitrum logo on our light Primary Gradient or any of our Secondary Gradients.
D.Use the White one-color logo when setting the Arbitrum logo on our dark Primary Gradient.
Arbitrum Logo Minimum Size and Clear Space
Minimum Sizing: The minimum size of the Arbitrum logo is defined by the height of the hexagon shape and should never be used below 24px/10mm for the best readability.
Clear space: The clear space around the full logo is defined by half the width of the hexagon in the logo’s icon. This space should be applied evenly on all sides to maintain visual balance and give the logo room to breathe in any layout.
Arbitrum Logo Don’ts
Don’t use colors other than the ones listed on the previous page.
Don’t use colors other than the ones listed on the previous page.
Don’t stack our logo. Always present the icon to the left of the brand typeface.
Don’t change the logo typeface.
Don’t rotate our logo.
Don’t add any effects to the logo.
Don’t outline our logo.
Don’t use the icon as the ‘A’ in the brand typeface.
Arbitrum Logo Dos
Use the full color logo whenever possible. Ensure the logo is placed on a background with sufficient contrast.
Use the full color logo whenever possible. Ensure the logo is placed on a background with sufficient contrast.
In certain cases, you may use the one-color version of the logo. Just be sure the contrast remains strong.
Do maintain shape and proportions while scaling up or down.
Do maintain a clear space between the two logos and use the most appropriate versions for a balanced visual.
Do maintain a clear space between the two logos and use the most appropriate versions for a balanced visual.
The Arbitrum hex icon is a key visual element of the brand. It is instantly recognizable and serves as a compact symbol that can represent Arbitrum across digital, mobile, and social touchpoints. Its design communicates the platform’s core attributes—speed, security, and scalability—while remaining simple, versatile, and modern.
Download All Arbitrum Icon VariationsArbitrum Icon Color Variations
This is our primary coloration and should be used most of the time.
Use on light colored backgrounds.
Use on dark colored backgrounds.
Arbitrum Icon Minimum Size and Clear Space
Minimum Sizing: The minimum size of the Arbitrum icon should never be used below 24px/10mm for the best readability.
Clear space: Apply the same clear space rules as the full logo and maintain a minimum distance equal to half the width of the hexagon on all sides to ensure balance and breathing room.
Arbitrum Icon Don’ts
Don’t use colors other than the ones listed on the previous page.
Don’t use colors other than the ones listed on the previous page.
Don’t rotate the hexagon in the icon.
Don’t fill in the notch at the bottom left of the ribbon A.
Don’t rotate our logo.
Don’t outline our logo.
Don’t remove the fill in our logo.
Don’t add any effects to the logo.
Arbitrum Icon Dos
Use the full color logo whenever possible. Ensure the logo is placed on a background with sufficient contrast.
Use the full color logo whenever possible. Ensure the logo is placed on a background with sufficient contrast.
In certain cases, you may use the one-color version of the logo. Just be sure the contrast remains strong.
Do maintain shape and proportions while scaling up or down.
We believe in the potential of brands when they come together. Utilize co-branding as a strategy to enhance brand recognition for both parties involved. The preferred color treatment is the primary horizontal logo version.
Download Cobrand Logo VariationsPreferred Primary Horizontal Logo Co-branding Layout
Spacing with ‘+’ or ‘x’: The distance between the logos is 2x the height of the hexagon shape. Logos are middle aligned. Use the top and bottom as a guide and scale the logos in the same manner. Ensure that the two logos are visually balanced.
Spacing: The distance between the logos is 1x the height of the hexagon shape. Logos are middle aligned. Use the top and bottom as a guide and scale the logos in the same manner. Ensure that the two logos are visually balanced.
Clear space: For both of the previous examples, the clear space for the co-branding logos is defined by half of the width of the hexagon shape and then applying that measurement equally to all four sides of the logo lockup. Please help ensure a clear space within this area.
Vertical logo co-branding layout
The vertically stacked logo should be used only in rare partner lockup situations where a horizontal logo would create visual imbalance. Do NOT use our stacked in any other situations.
Spacing: The distance between the logos is 1x the height of the hexagon shape. Logos are middle aligned. Use the top and bottom as a guide and scale the logos in the same manner. Ensure that the two logos are visually balanced.
Spacing with ‘+’ or ‘x’: The distance between the logos is 2x the height of the hexagon shape. Logos are middle aligned. Use the top and bottom as a guide and scale the logos in the same manner. Ensure that the two logos are visually balanced.
Clear space: For both of the previous examples, the clear space for the co-branding logos is defined by half of the width of the hexagon shape and then applying that measurement equally to all four sides of the logo lockup. Please help ensure a clear space within this area.
Co-branding Don’ts
Don’t combine different logo treatments, such as using our stacked logo with a horizontal version of a partner logo.
Do not use the single-color logo unless all logos in the co-branded application are one color.
Don't scale logos to make one significantly smaller or larger than the other, as it will result in an unbalanced visual.
The primary palette is built on three foundational blues that define the Arbitrum brand:
navy, primary blue, and teal. It also includes two gradients created from these colors.
The secondary palette consists of green, yellow, and orange. These colors add bright, energetic accents that complement Arbitrum’s cooler primary tones. Gradients that fade into teal from the primary palette are used to add depth and visual interest.
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.
- Use of our brand assets must be expressly authorized in writing (including, in many cases, pursuant to the related product or service license agreement or similar arrangement).
- Your use must not mislead anyone about our sponsorship of, affiliation with or endorsement of your company or your products or services.
- Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Our brand assets must be used in a respectful manner.
- Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets.
Questions?
If you have any questions about the Arbitrum Brand Kit, please contact us.
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